Evoke | Inspire, a luxury sister brand of Pleasant Holidays, will launch on April 1.
After last year's company restructuring of Pleasant Holidays, the A|T Collective holding company was created, and Evoke | Inspire and Pleasant Holidays are two of the brands under the new structure. While Evoke | Inspire is starting, the Journese luxury brand is departing. Its last day was March 31.
Evoke | Inspire will offer tailor-made itineraries that are exclusive to travel advisors and aim to be more refined and experience-driven than its sister brands.
"Travel has the power to transform how we see the world and ourselves," said James Kareka, A|T Collective's vice president and managing director of trade brands. "With Evoke | Inspire, we are introducing a brand that celebrates that philosophy while strengthening our partnership with travel advisors who guide travelers toward extraordinary experiences."
Evoke | Inspire itineraries will feature a collection of 4.5- to 5-star hotels and villas, private jets and private yachts. It will have a U.S.-based reservation team, concierge service and 24/7 customer service for advisors.
The brand will offer a cash-back, cancel-for-any-reason protection plan with 100% commission protection; no change fees; no cancellation fees on U.S. and Canada tours; and no cancellation fees for all other destinations up to four days before departure.
More information is expected April 1 when the brand officially launches.