G Adventures has rebranded its Yolo line of tours to "18-to-Thirtysomethings"
to better reflect the target audience.
The Yolo tours were quietly added to G's portfolio in 2012,
and its growth has outpaced the company's eight other travel styles: Active,
Family, Local Living, Marine, Rail, Classic, National Geographic Journeys and
Private Groups.
G Adventures owner and founder Bruce Poon Tip, said the new
name makes it "instantly clear who we are
speaking to."
G Adventures said the demographic spends an average of
$1,810 on trips that last an average of 14 days, or about $130 per day. They
predominantly book their travel directly, either online or by phone, and the
top destination they book is Thailand, followed by New Zealand, Costa Rica and
Australia.
The majority of the 185 18-to-Thirtysomethings tours are
priced under $2,000, not including air. They are designed to be "fun-filled"
and "fast-paced," G Adventures said, incorporating more camping,
hostel or basic-service hotels than the company's other tours.
There are party
nights incorporated into the itineraries, along with cultural experiences. They
are hosted by tour guides, or "chief experience officers," as G calls
them.