Following President Trump's decision on Friday to end individual people-to-people travel to Cuba, InsightCuba's web traffic increased and call centers were "backlogged," said Tom Popper, president of the Cuba specialist.

He said customers called in to "find out what it all means and to book trips."

Popper said he considered the policy change a victory, considering that even tighter restrictions could have been put in place or that travel to Cuba could have been outlawed altogether.

"I think Cubans and Americans have a little bit to be joyous for," said Popper. "People-to-people travel for individuals who self-certify will end. While that's unfortunate, we've really only gone back to spring of 2016."

In March 2016, President Obama changed the Cuba travel rule that had long prohibited most Americans from visiting the island without being part of a licensed tour group.

Popper said that InsightCuba had done some business with individual travelers to Cuba, but the bulk the company's business is group people-to-people tours.

He noted that for people who have been waiting to find out what kind of changes Trump might make to the U.S.-Cuba travel policy before booking, Friday's announcement is a "green light" for them. 

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