Perillo Tours CEO Steve Perillo has developed Perillo Travel VR, a new company with a focus on the growing role virtual reality plays in selling the travel experience. 

"The time is now for the introduction of this immersive, relatively new creative medium to enhance the customer's pre-travel experience," said Perillo.

Because virtual reality technology has become increasingly accessible on smartphones, tablets, desktop computers and through a wide array of headsets, it is becoming a mainstream medium, Perillo said.

"VR production has become much more cost-effective, making it a realistic marketing option for travel companies," said Perillo.

Travel companies can partner with Perillo Travel VR to develop immersive VR experiences for travel agents and consumers. Perillo Travel VR offers video production, augmented reality production, custom virtual tours and custom apps. It also works with clients to develop distribution options, source viewers and strategize where and how to showcase virtual reality experiences.

perillotravelvr.com.

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