Peek, a platform with more than 100,000 bookable tours and
activities, has received $23 million in Series B funding and has partnered with
Reserve with Google to make Peek activities bookable through Google products.
The news comes after a series of big deals in the online
tours and activities sector, including Booking Holdings having acquired
activities and experiences booking software FareHarbor earlier this year; and
TripAdvisor's acquisition of Bokun, a business management technology provider
for tours, attractions and experiences.
Peek is a combination of the Peek Pro software tools, which
help activities operators make their products bookable online, and the Peek
website and mobile app, where travelers can book in-destination experiences.
Peek reported that it has experienced more than 100% growth
year-on-year, and that it is processing hundreds of millions of dollars of
bookings through its platform.
The latest funding round was led by Cathay Innovation, whose
founder Denis Barrier will join Peek's board of directors. The round includes
participation from existing investors as well Geoff Donaker, the former COO of
Yelp, and Paul English, the founder of Kayak. Peek's existing investors include
Eric Schmidt, Google's former executive chairman, and Twitter CEO and founder
Jack Dorsey.
"Peek has established an early leadership position in
the $150 billion activities industry," stated Barrier.
Peek has also signed a partnership deal with Reserve with
Google that will allow customers to instantly book thousands of Peek activities
directly from Google products. Peek is also already working with Yelp and other
sites and apps to give customers access to Peek experiences.