Wholesaler Tourico Holidays has seen a 22% increase
in activity and attraction bookings in 2016.
The company’s rise in activity bookings includes categories
like theme park tickets (12%), multi-day guided tours (34%) and attraction
passes (37%).
Those increases also reflect a growing inventory of activity
products available through Tourico. In the last year, the company has added
1,416 activities, many in tertiary markets. By the end of 2016, it estimates
that it will offer 12,000 products under the large activity umbrella in 100
cities around the world.
“Hotels are at the core of Tourico’s business, but travel
agents and distributors are increasingly bundling rooms with local ancillary
products, like sporting events, ski passes, city tours and transfers to
increase their margins and customer satisfaction,” said Ofir Cohen, executive
vice president of global activities for Tourico Holidays.
Tourico plans to continue building its activity and
attractions offerings, with a focus on Asia, Canada and the Middle East. The
company recently hired a pair of new product managers to drive growth in those
regions.
“Activities have tremendous appeal for both business and
leisure travelers, so we’ve made a real commitment to ensuring our clients have
access to the best offerings at the best price points, regardless of where
their customers are heading,” said Cohen.