While President Trump has continued his call for U.S. control of Greenland, straining relations with the Danish territory, Denmark and the EU, interest in visiting Greenland is very high.
Some travelers have posed questions about operations or expressed uncertainty due to Trump's provocative Greenland rhetoric. But when Trump began musing about acquiring Greenland last year, bookings began to tick up, tour operators said. And when Trump reignited the issue in January, Greenland was back in the headlines.
The result? Just one month into 2026, Intrepid Travel said it has observed a 93% jump in searches for Greenland tours, according to Leigh Barnes, the operator's president of the Americas.
The highest interest, he said, is coming from Americans, who account for 40% of Intrepid's Greenland travelers.
"As with any destination in the headlines, some travelers naturally ask questions about uncertainty, but that's a normal part of global travel today," he said. "What we're seeing overall is continued confidence in the destination."
Intrepid's next trip to Greenland is slated for July 3 and is nearly sold out. Last year, Intrepid's Greenland bookings more than tripled from the year prior, Barnes said.
50 Degrees North, an operator that specializes in Nordic tours, has observed "a fairly normal" level of bookings, said North America head of sales Annika Askolin.
And though the operator has observed a significant increase in web searches, that hasn't translated to a Greenland bookings boom, suggesting that "current interest is largely informational, with people -- understandably -- reading and researching rather than actively planning travel," Askolin said.
Intrepid Travel said it has observed a 93% jump in searches for Greenland tours. Photo Credit: Muratart/Shutterstock
Natural Habitat Adventures, an operator that focuses on wildlife journeys, conducts a tour that travels through Greenland. Bookings remain steady, but CEO Ben Bressler thinks a spike in bookings is coming.
"It feels very much like the calm before the storm," he said. "With Greenland getting more attention, we fully expect demand to increase over the next several years, especially since our lodge uniquely showcases a remote part of the country few travelers ever reach."
Some travelers have questioned the geopolitical situation, but Bressler said it's because they are "curious and thoughtful, not alarmed."
Questions from an inquisitive standpoint, not one of concern, is what industry veteran Tom Popper also has observed as he launches a diving tour there through his company, Seven Oceans Expeditions.
Interest has been strong, he said, even as he has fielded some questions about geopolitical tensions.
"I wouldn't say it's top of mind," he said. "But there's an undercurrent."
Visit Greenland, the country's destination marketing organization, declined to comment on tourism and the role Trump's rhetoric plays in it.
Greenland cruising
HX Expeditions said Greenland's re-emergence in headlines was good for business. The cruise line said booked Greenland revenue was up 94% in the Americas in the first four weeks of 2026 compared with the last four weeks of 2025. HX says it is the largest Greenland cruise operator.
Jenni Evans, a Virtuoso travel advisor, said she's enjoyed a surge in Greenland cruise bookings. She linked the growing demand to increased media attention.
"People are curious," Evans said. "Why is America interested in this part of the world? It must be pretty special, and it is. That creates more interest, and it's always that interest that sparks the planning and travel."
National Geographic-Lindblad Expeditions reported continued strength for Greenland sailings, with CEO Natalya Leahy saying it "continues to be one of our most popular destinations."
The Fridtjof Nansen expedition ship in Greenland. Photo Credit: HX Expeditions
Other companies, including Scenic Group and Carnival Corp., said they have not seen recent shifts in demand.
While its Greenland itineraries are doing well, HX sensed that guests and travel advisors might want a little reassurance amid the political turmoil.
In late January, HX introduced its Greenland Promise for 2026 departures. Should HX cancel a cruise with Greenland in the itinerary or should the guest's government advise against Greenland travel, the guest can either receive a full refund or book another cruise with 20% added credit.
"At HX Expeditions, exploring the world's most extraordinary places should feel inspiring, never uncertain," the line's website says. "We want you to feel fully supported when planning your Greenland adventure with us, even if global conditions change."
A Scenic Group spokesperson said safety is a top priority, and "as with all expedition travel, we strongly recommend that guests obtain comprehensive travel insurance to ensure they are fully protected in the event of unexpected changes or disruptions."