Land vacations are selling well for Avoya Travel’s network of independent agents.
According to the Fort Lauderdale-based host agency, commissions on year-to-date resort sales are up 80% compared with 2019.
More than half, 57%, of land booking sales to date are new-to-Avoya customers. That, Avoya said, signals “substantial growth in Avoya’s book of land business.”
• Cover story: Hurdles ahead for travel advisors
Avoya released the figures during its 2022 Avoya Travel Land Forum, held virtually in April with an in-person component in early May at the Hilton Cancun.
Ashley Hunter, Avoya’s senior vice president of partnerships, said in a statement that the agency intentionally set out to increase its land business in 2018 as part of its Avoya 2025 plan.
• Related: Travel advisors' outlook on the future of their agencies
“The land side of Avoya’s business has been a huge contributing factor to Avoya’s continued success throughout the pandemic, and we are invested in continuing to expand our reach and build more business in this sector of leisure travel,” Hunter added.
During the event, Avoya said it also announced an increase in the number of preferred land suppliers in its network as well as optional resources for selling land vacations.