Chase Travel on Monday unveiled "Where Travelers Go," its first multimedia national marketing campaign.
Ads will run on the streets of New York City (including Times Square and Madison Square Garden), on connected TV and OTT, in online videos, in music streaming and on social media.
The company says the campaign is "part of Chase Travel's journey to become the go-to travel brand of choice for cardmembers."
Chase said 30-second spots depict travelers snorkeling, visiting local street festivals, sailing the open seas and cooking up local cuisine.
Chase Travel Group is No. 8 on Travel Weekly's 2023 Power List. The company recently introduced a luxury hotel program, The Edit by Chase Travel, for Chase Sapphire Reserve cardholders. Travel agency Frosch is a part of Chase, having been acquired by JP Morgan Chase in 2022.
Correction: Chase Travel ads won't appear on cable TV. They will appear on connected TV and OTT.