Atlanta-based Epperly Travel has rebranded to Jetset World Travel.
Lindsey Epperly, the agency's founder and CEO, said original brand name has special meaning. In addition to being her maiden name, it also pays homage to another family business, Epperly Tire.
But, Jetset World Travel better reflects the agency's vision, Epperly said, shifting the focus onto the expertise of its advisors.
As part of the rebrand, Epperly herself will also reduce her visibility as the face of the brand, instead shifting the focus to Jetset's advisors.