Priceline on Thursday launched a new advertising campaign consisting encompassing broadcast, podcast and digital content.
Priceline, a Booking Holdings brand, said the campaign highlights "how with Priceline, the joy of saving and the joy of travel go hand in hand."
The campaign stars actress Kaley Cuoco, a Priceline spokeswoman for the past nine years.
In conjunction with the campaign, Priceline is offering $100 off $500 Express Deals through Feb. 6 to consumers using the code SAVEMORE100. Express Deals offer savings up to 60% on hotels. Consumers are shown the price but they don't know the name or exact location of the hotel until after purchase.
"Our new ad campaign shows that with Priceline, you can enjoy significant savings on your travel and get more out of your trip," Priceline CEO Brett Keller said in a statement. "More savings means more opportunities -- whether that be to experience more on your vacation, upgrade your travel plans or just take more trips."