Air Canada NDC content is now live in the Sabre GDS.
"This launch empowers travel agencies to consume Air Canada's expanded NDC offers and services, enabling them to provide a more personalized travel experience to the customers they serve," the airline said.
The launch comes 13 months after Sabre and Air Canada reached an NDC distribution agreement in June 2023.
Air Canada already sells NDC-enabled content in the Amadeus GDS. Air Canada also reached an NDC agreement with Travelport last October but has yet to complete the integration.
In a statement, Kathy Morgan, vice president of product management and distribution experience for Sabre Travel Solutions, said that Sabre's technology will allow travel advisors "to seamlessly access Air Canada's latest pricing and bundled offerings without compromising service levels."
U.S. travel agencies, for which Sabre is the most used GDS, have consistently complained of servicing shortfalls with NDC-enabled GDS bookings.