With the departure of senior vice president of product Travis McElfresh, luxury travel agency consortium Virtuoso has restructured its executive team, naming Thatcher Brown senior vice president of global products and Jennifer Campbell senior vice president of global events.
Thatcher Brown
Virtuoso COO Brad Bourland said McElfresh left the company to focus on family, and called him "instrumental in establishing the product discipline within Virtuoso."
Brown joins Virtuoso with a background in luxury hospitality and lifestyle brands. He was most recently chief commercial officer and head of joint operations for Marc-Henry Cruise Holdings, which is a joint owner of Four Seasons Yachts. Before that, he was chief commercial officer of Explora Journeys' startup executive team, president of Dream Cruises and managing director of Crystal Cruises Asia. He has also held positions at Costa Cruises, Jumeirah Group, Four Seasons and Fairmont Hotels & Resorts.
In his new role at Virtuoso, Brown will focus on creating consistency in the nine geographic regions Virtuoso serves in its Global Product division. The new division includes consumer, digital, design and network products.
Jennifer Campbell
"We are refining our structure to be more efficient, agile and responsive, enabling us to better serve the diverse and evolving needs of our global network, and Thatcher will have a strong hand in that," Bourland said.
Campbell was previously Virtuoso's senior vice president of network products and events. She has been with Virtuoso for 11 years and spent a decade as the chief business officer at a Virtuoso member agency before that. She held prior roles in government positions, software and consulting.
Now, she will focus entirely on events, a growing area for Virtuoso.
Bourland praised Campbell's "deep understanding of our brand, her strategic vision and her unwavering commitment to excellence."