Journera, which provides real-time data exchange to create a more seamless experience for travelers and revenue opportunities for travel companies, is launching a new solution for destination marketing organizations and tourism boards.
Journera Audiences uses first-party airline and hotel data so destination marketers can create strategies based on historical and future bookings.
"Launching an important new product in the tourism market is further affirmation of the power of real-time, first-party data to drive better marketing and customer engagement," said Jeffrey Katz, CEO of Journera. "Our message is simple for travel brands and destinations of every type: your own data is far more valuable when you pair it with first-party data from across the travel ecosystem."
Journera said its system captures all bookings -- whether made through an online travel agency, corporate booking tool or a global distribution system -- for commercial partners including United Airlines, American Airlines, Hilton, InterContinental Hotels Group, Marriott International, Hyatt Hotels Corp. and more, accounting for more than 325 million customers and 760 million reservations.
Destinations using Journera Audiences can refine the data, for example filtering for "active airline and hotel reservations to the destination or to a competing destination" or "customers whose past trips exhibit a high propensity to spend and travel again."
Journera said clients using Audiences -- including Travel Texas, Visit Tampa Bay, Visit Savannah and The Florida Keys and Key West -- are using the solution to increase ROI and drive visitation and revenue to their destinations.
"Our approach solves the inefficiency challenge that destinations encounter when their target audiences are comprised of too many people with possible intent to visit the region or destination," said Maria Sheetz, director of sales, tourism at Journera. "With Journera Audiences you're reaching known travelers not bots, bookers not lookers."
Journera, a PhocusWire Hot 25 Startup for 2020, received its last investment in June.