Video: Tripadvisor's new CEO at Phocuswright

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Tripadvisor's new CEO, Matt Goldberg, spoke with Phocuswire editor in chief Mitra Sorrells at the Phocuswright conference in Phoenix.
Tripadvisor's new CEO, Matt Goldberg, spoke with Phocuswire editor in chief Mitra Sorrells at the Phocuswright conference in Phoenix.

PHOENIX -- Matt Goldberg recently completed his first 100 days as president and CEO of Tripadvisor but told the Phocuswright Conference audience that "people should be writing a book about the second 100 days, because that's where the action is."

The veteran media executive, who spoke Tuesday at Phocuswire here, became CEO of the travel information and booking website on July 1.

Goldberg told his interviewer, Phocuswire editor in chief Mitra Sorrells, that he looks forward to reimagining the future of travel while "putting the consumer at the heart of everything we do."

Tripadvisor will continue to provide "trusted guidance" while becoming more immersive and meeting the traveler wherever they are, Goldberg said. Travelers turn to Tripadvisor to verify the choices they're making; "Ultimately that trust is still a fundamental part of what our brand stands for," he said. "In the travel space, we're more trusted than many of our competitors, including Google. So we need to reinforce that."

Right now Tripadvisor is "in the messy middle" of identifying which areas to strengthen, which ones to do differently and what to drop completely.

"How can we engage consumers in a far more meaningful way?" Goldberg said. "Why would somebody become a member of Tripadvisor?

"It's a little bit jarring to start with, 'You're a member, and we're going to charge you something right away,'" when people aren't accustomed to spending money on the site, he added.

Tripadvisor can also enhance its app experience, an area that Viator, one of its brands, has had great success, according to Goldberg.

A version of this report was initially published on Phocuswire, a sister publication to Travel Weekly.

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