With tourism around the world paused due to Covid-19, one resort is bringing its message to would-be guests and followers virtually until they can travel again.
Aruba's 104-room Bucuti & Tara Beach Resort owner and CEO Ewald Biemans has kicked off the resort's social media initiative #BringingBucutiToYou with a video series on Facebook, Instagram and Twitter.
New videos post several times a week. Upcoming videos will feature Bucuti associates bringing messages from guests' favorite Bucuti spots, including the sun loungers on Eagle Beach, servers greeting followers from the deck of the oceanfront Elements restaurant and guests taking a dip in the pool.
"At our resort, our associates are our heart and soul. Caring for our guests is paramount whether they are here on property or, in these unique times due to the pandemic, far away," Biemans said.
"When travel resumes, Bucuti & Tara will be ready to welcome our guests as soon as they touch down," he said.