Jeff Clarke has been named CEO of Unique Vacations, an affiliate of the worldwide representative of Sandals and Beaches Resorts.
The appointment is effective April 14.
Clarke, formerly Unique Vacations' COO since 2016, succeeds Tammy Gonzalez, who is retiring after 35 years with the company.
The changing of the guard is bittersweet, according to Butch Stewart, chairman of Sandals Resorts International. "Tammy has been the backbone of Unique Vacations since the very beginning," he said. "I will always be grateful for her insight and dedication and wish her well in the next chapter of her life."
Jeff Clarke
Adam Stewart, deputy chairman, said that the "relationship fostered between Sandals and [Unique Vacations] is critically important to the success of the resorts, and never more so than now. We are in a rapidly evolving era of marketing communications. Our brands continue to steer towards growth and innovation and in great part that broadens the future."
Prior to joining Unique Vacations, Clarke served as president of Travel Impressions and earlier held executive positions within the cruise sector.