As Jamaica reopens to international visitors on June 15, Chukka Caribbean Adventures in St. Ann is readying its "Chukka Checked" program designed to ensure the well-being of its team members and guests throughout its programs in the Caribbean.
Tour locations are still to reopen in Belize, the Dominican Republic and Turks and Caicos.
The company's 60 adventure tours include horseback riding, zip line canopy, all-terrain vehicle (ATV) safari, river tubing/kayaking, river rafting, waterfalls, power snorkeling and catamaran sailing.
On water-based tours, for example, all water equipment will be sanitized before and after every use, said Khristina Rose, Chukka's group marketing manager. No footwear will be allowed on board and all boats/vessels will be cleaned after every activity. The same procedures apply to Chukka's motorized and culinary tours.
For his part, CEO Marc Melville said that the pandemic had taken its toll on operations.
"We've used this period productively to focus on the things that could be improved," he said. "We reengineered our sales and marketing programs, conducted staff training, made repairs and maintenance, did location improvements and focused a lot on information technology, including electronic check-in and waivers.
"Our business can only return to a sense of normalcy as fast as our clients are comfortable doing experiences and activities, such as ours," he said. "We're a very interactive, social and fun business, so we will be guided by their level of comfort."
Melville said that there's no doubt that the demand is there. "It's just going to boil down to the comfort level of our guests and the regulations of the governments we operate in."