Kelly Fontelle will take the helm as CEO of the St. Kitts Tourism Authority on July 1.
In this role, Fontelle will lead international marketing efforts for the destination, focusing on travel trade and airline relationships; orchestrate strategic plans across earned, paid and owned media; and facilitate effective stakeholder communication. Fontelle will also focus on leisure and cruise, and prioritize the romance and MICE markets, with the goal of increasing tourism's economic benefits across the island.
Kelly Fontelle
"I am excited to continue driving creative strategies to increase St. Kitts' visibility, expand into new markets, continue drawing the romance crowd to the island and ensure it is a top consideration for all travelers," said Fontelle.
A native of St. Lucia, Fontelle served as director of marketing for the Saint Lucia Tourism Authority, USA, and developed the Saint Lucia Expert loyalty program. That program provides travel agents with insights and tools to market Saint Lucia's romantic offerings, such as luxury resorts and intimate experiences tailored for couples. She also developed the island's Romance Specialist Program.
In addition, Fontelle is founder of Travel Advisors Selling the Caribbean.