St. Lucia aims to get the word out about open attractions

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St. Lucia's signature Pitons are a top attraction for island visitors.
St. Lucia's signature Pitons are a top attraction for island visitors.

St. Lucia Tourism Authority launched its second video in the "She is Saint Lucia...Let Her Inspire You" campaign designed to showcase the destination and to inspire visitors to visit.

The video features a range of experiences available to visitors. As part of the phased reopening of tourism, attractions and activities now open include the mud baths at the Sulphur Springs, horseback riding, diving, Diamond Waterfalls and Botanical Gardens, Gros Piton Trail, ziplining in Rainforest Adventures and water-based activities.

The video is central to a broader global campaign that will be utilized in digital marketing, television and social media.

Dominic Fedee, minister of tourism, reported that the island has welcomed more than 6,000 visitors since reopening on June 4.

"Now it's time to build on that and inspire travelers by reminding them of the experiences that our island has to offer once more," he said.

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