Sugar Beach, A Viceroy Resort in St. Lucia has appointed a resort manager and associate director of sales, marketing and public relations. 

Petra Trapp joins Sugar Beach as the new resort manager. She comes from Laucala Island Resort in Fiji, where she worked as general manager for more than a year. Previously she has held GM positions at Les Deux Tours and Banyan Tree in Marrakech and was resort manager in Athuruga Island Resort in the Maldives.

Armin Asceric, meanwhile, has taken on the role of associate director of sales, marketing and public relations. He has been in St. Lucia for the past 10 years and is returning to Sugar Beach after six years at The Body Holiday. Asceric previously worked for Sugar Beach Residences, as well as its predecessor, the Jalousie Plantation.

JDS Travel News JDS Viewpoints JDS Africa/MI