Anyone who isn't sleeping well, or sleeping at all, knows that there's nothing more important than a good night's rest. And who hasn't had problems getting to sleep at some point, or suffered along with a partner who couldn't sleep?
So the new Celebrity Cruises wellness program that focuses on sleep is a fantastic idea and long overdue in the cruise industry.
Celebrity launched its "Mindful Dreams" program on the Celebrity Equinox and the Celebrity Summit this month, with the rest of the fleet to follow in September.
The program was developed in partnership with Canyon Ranch, which has been Celebrity's spa concessionaire since 2014.
How many spa treatments have the potential to change your life more than one that improves the amount and quality of sleep you get? How many would affect so many people?
According to the American Sleep Association
, 50-70 million US adults have a sleep disorder of some kind. About 10% of adults report chronic insomnia. Nearly half the population has problems with snoring.
When unable to sleep, far too many people turn to pharmaceutical solutions as a first option, rather than a last. A 2013 study from the National Institutes of Health found that 4.1% of Americans use a prescription sleep aid, with the number rising to at least 5.5% for those aged 50 and over.
"Mindful Dreams" instead offers a combination of a relaxation treatment, massage and meditation, and access to expert lectures and classes on a "holistic approach to mindful sleep both on land and at sea."
There is also a nutrition component.
While many cruise lines promote the relaxing quality of the mattresses and beds onboard, that relaxation lasts only as long as the cruise. This program could have an impact long after the cruise is over.