Virgin Voyages has canceled the Miami launch celebration of its first ship, the Scarlet Lady, due to the coronavirus crisis.

Without specifically mentioning the virus, the company said in an email to invited guests that “in light of the current global headlines, we want to ensure everyone feels it is the right time to celebrate with us.” 

“While Virgin Voyages has not been affected, we feel that postponing our launch celebration to a future date is the responsible thing to do,” the company wrote. “We plan to celebrate with you in Miami very soon.” 

The event was scheduled for March 18. Virgin Voyages also postponed its March 8 showcase of the ship in New York, citing the same reason. Miami is the ship’s homeport.   

“We have absolutely no health concerns or issues on board and elevated our health protocol and processes when we took delivery of Scarlet Lady to keep our crew and visitors well,” the company said.

The 2,770-passenger ship had already made Dover and Liverpool stops over the past month.

The Scarlet Lady was delivered in early February by the Fincantieri shipyard in Genoa, Italy. Virgin Voyages has three other ships on order. 

Virgin Voyages had hoped to make a big splash with the ship, sending a blast email last Friday highlighting specific crew members and their favorite features onboard. 

“We do things a bit differently,” the company wrote.

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