Virgin Voyages has put its annual pass for 2026 on sale, raising the price and the perks.
For $199,000, two guests can sail on any itinerary in a Sea Terrace cabin throughout the year (subject to availability), plus receive a weeklong stay at Necker Island, Virgin Group founder Richard Branson's 74-acre retreat in the British Virgin Islands. That stay comes with roundtrip air in business class and ferry transfers. There are generally eight to 10 weeks a year when Necker Island stays are available.
Guests will also receive a $10,000 credit to spend in Virgin Voyages' High Street onboard shops, a birthday upgrade to a RockStar Quarters suite, a curated and privately hosted shore excursion every quarter, cabana accommodations at the Bimini Beach Club, daily champagne, a signature Virgin Voyages hammock to take home and a personalized RockStar robe.
The purchaser's companion can be different for each booked cruise. Passholders can choose when to begin their one-year pass. The options are Jan. 1, Feb. 1, March 1 or April 1, 2026. Guests must purchase the 2026 pass by March 31, 2026.
In early December, Virgin Voyages created the cruise industry's first annual pass for 2025 sailings, enabling guests to sail on any voyage during a year's time for $120,000.
Nicole Huang, Virgin Voyages' senior vice president of sailor experiences, said Richard Branson's appearance on "Good Morning America" to promote the annual pass created a lot of buzz. She said travel advisors have told Virgin Voyages that their clients have expressed interest. Advisors earn a $10,000 commission for each sale of an annual pass.
The pass cannot be combined with other offers. When they buy the pass, customers do earn Virgin's "Deep Blue Extras," like priority boarding, a $100 credit for bar drinks, two daily specialty coffees per cabin and premium WiFi.