Finnish hospitality brand Bob W marked the opening of a tech-forward aparthotel in Stockholm Norrmalm, its first property in Sweden.
The 55-room hotel is housed in a restored 1960s hotel building and was remodeled using upcycled original materials by Stockholm-based Note Design Studio.
The Bob W is located near city center and features a digital front desk — guests check in, manage their stay and access services through the Bob W app — including a virtual host who can connect visitors to restaurants, gyms and other attractions and facilities.
Bob W has expanded to more than 49 properties across 19 cities, all focusing on design and sustainability.