There are concerns that the plethora of policies related to Hawaii's reopening -- many of them differing from island to island -- will deter some visitors, who will worry about getting tested, getting results in time to travel or running into more testing requirements and a possible quarantine once they arrive.
"It would be great to have a consistent policy across the board and not have differences in how some counties want to open up with requiring two tests be done as opposed to everyone following the same procedure," said Mufi Hannemann, president of the Hawaii Lodging and Tourism Association.
"Every crisis presents an opportunity, and this has been a crisis of unparalleled proportions," he said. "If you think getting through the pandemic was a Herculean task, the next phase of getting back economically will be more daunting. It's important we all pull together in the same direction."
• Related: Thousands arrive in Hawaii on the first day of pretravel testing
State officials are expecting roughly 5,000 arrivals per day through the end of the year, roughly 17% of the traffic seen prepandemic. At least for now, several travel advisors said they are taking a wait-and-see approach before booking clients to Hawaii.
Loretta Sedghi, an advisor for Travel Store, said she is being cautious and has only booked clients to Hawaii for spring 2021 at this point.
Calvin Kanoho of San Francisco-based Inner Circle Travel said he is still hesitatant to book clients to Hawaii until he sees more businesses open and there is no subsequent rise in infections and renewed shutdown after the start of pretravel testing.
"I'm still not feeling entirely comfortable working on Hawaii trips," he said. "I've got a couple of small trips at the end of October booked, and a few people have requested trips around Christmas and New Year's Eve. But I think people are still afraid in terms of will it really happen, and will it close up again. I'm being extremely careful with Hawaii because it can end up being more work than it's worth if I have to turn around and cancel everything."
Emergency orders for social distancing and restricting business operations also limit the activities and other options for travelers headed to Hawaii in the coming months.
Melissa da Silva, president of Trafalgar, said the company is keeping a "close eye" on Hawaii, but with the restrictions on group activities and interisland travel, "it's very difficult to operate a trip that makes sense at this time."
Still, while far from peak numbers, the initial response to Hawaii's reopening shows the option to get tested prior to arrival and bypass quarantine has proven enticing to many U.S. mainland residents who are cut off from numerous international destinations during the pandemic.
"That's why we have to be careful in how we market and pitch the new normal in Hawaii, and it's true for most destinations," Hannemann said. "A lot of attractions will not be open, there's a curtailment of public activity, seating capacity will be limited at restaurants and other venues. Things will be different. It's not the Hawaii that people have been used to, and we have to be honest about that, but it's still a high-quality experience that's in demand. There's no place like Hawaii."