The Cancun Tourism Board has launched Time to Cancun, a social media branding campaign aimed to engage digitally savvy travelers.

The campaign highlights the best of every aspect of the destination, from the beaches to cuisine, and natural highlights. The strategy will be launched in four stages with the goal to engage, share and reinforce messaging about how guests can spend their time in Cancun and explore the destination's diversity, including water activities, gastronomy, romance and culture.

The campaign's anchor will be the #TimetoCancun hashtag, which will be promoted among social media users encouraging them to share their Cancun experiences.

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