At the new Hard Rock Hotel Los Cabos, it really is nothing but a good time, and not just because Bret Michaels is a partner with the brand. (Though the concert the Poison frontman gave at the opening weekend certainly added to the high-energy celebration.)
The newest member of the Hard Rock all-inclusive family officially opened its doors in July, with 639 rooms on a stretch of virtually undeveloped Pacific Ocean beach in Los Cabos. But in true Hard Rock fashion, nothing can really begin without an epic party.
Last month, travel advisors and media were invited down for the opening weekend, which had an agenda of high-octane performances, parties and the annual Showstopper Awards honoring the travel advisors and suppliers who have the highest sales for AIC Hotel Group's brands. Additional celebrations included pool parties with celebrities and performances from Michaels and Enrique Iglesias as well as the traditional "guitar smash" ceremony to signify the official opening.
Even without the pomp, circumstance and endless glasses of Moet & Chandon, the Hard Rock Hotel Los Cabos really is something special. It is the first newbuild hotel for the all-inclusive brand, and the difference is completely noticeable. The design is sleek and minimalist, with desert and ocean accents, as is trendy in Los Cabos design yet still decidedly Hard Rock, with memorabilia from the Who, the Jackson Five and other icons.
Hard Rock's all-inclusive hotels work in conjunction with AIC Hotel Group, whose portfolio includes such luxury properties as the Unico 2087 and the Nobu Hotel Los Cabos.
A Rock Royalty Deluxe Platinum room at the Hard Rock Hotel Los Cabos.
'Elevating the experience'
The Hard Rock Hotel Los Cabos is among the latest examples of how the all-inclusive model has been evolving to become more and more upscale.
AIC ventured into this new level of luxury with the Unico 2087 in 2017. The company said expectations have been raised among travelers for cuisine, fitness, excursions and spas, and they are demanding a more premium experience from the all-inclusive space.
"For us, every single property that is a Hard Rock has become better," Frank Maduro, vice president of marketing for AIC Hotel Group, said at a press conference. "We are elevating the experience. Along the same lines, we're always elevating the quality of the product. Now we have to elevate the other properties."
With the opening of the Hard Rock Hotel Los Cabos, the standard has been set for future Hard Rocks as well as for existing properties on the Riviera Maya and Riviera Nayarit and in Punta Cana. Visitors can expect to see investments in renovations rolling out in the new year.
While the design is new and different, Hard Rock devotees can expect their favorite amenities, such as the signature restaurants, Body Rock gym, Rock Spa with hydrotherapy circuit and in-room touches like the Sound of Your Stay program, through which guests can request a Fender guitar in their room or a record player with a selection of vinyl.
The pool area of a swim-up suite with ocean views.
There are also five pools, including one with a waterslide. The club, the Moonlight Lounge, even has a bowling alley.
The Hard Rock Hotel Los Cabos has access to several golf courses in the area, including El Cardonal, which was designed by Tiger Woods. For families there is a Hard Rock Roxity Kids Club and a Music Lab where kids 12 years and older can receive expert guitar instruction and stage training.
Just like at Unico and the other Hard Rock all-inclusives, the Hard Rock Hotel Los Cabos participates in the Limitless All-Inclusive experience, meaning everything is rolled into the rate, including spa treatments, excursions and meetings and event space. All the guest pays is a small service charge, which includes gratuity and tax.
Fans of Hard Rock Hotels may remember resort credit amenities, but Limitless All-Inclusive has replaced that program to make it easier for guests to maximize their experience.
"The new bar is set with a property like this one and some of the properties around the world," said Andrea Enzo Melotti, vice president of operations at Hard Rock International. "We have some extensive capital investment in some of the properties, and early next year we'll be giving a sneak preview of what's to come. The short answer is this [hotel] is elevating the game for everyone within the portfolio."
Rates at the Hard Rock Hotel Los Cabos begin at $425, double.