The Spain-based Palladium Hotel Group (PHG) launched Palladium Connect, an online portal and partnership program for agents that provides tools and incentives to sell its resorts.
Palladium Connect currently applies only to PHG resorts in Mexico and the Caribbean.
Agents can earn rewards through hotel bookings, by inviting other agents to register with Palladium Connect or by becoming a Palladium Pro Specialist by enrolling in PHG’s e-Learning program.
Rewards include cash, gifts and room nights at PHG resorts in Mexico, the Dominican Republic, Jamaica and Brazil.
“The travel agent community has played an integral part in helping us build our business,” said Lanie Rosa, marketing director Americas.
PHG is offering a $50 booking bonus through Dec. 31 for the first 1,000 agents who sign up for Palladium Connect.
PHG’s portfolio includes four brands: Palladium Hotels & Resorts; Fiesta Hotels & Resorts; Ushuaia Unexpected Hotels, and Ayre Hotels.