NYC & Company last month signed a tourism deal with Cape Town Tourism that is aimed at boosting tourism between Cape Town and New York.
This is the first agreement NYC & Company has signed with a destination marketing organization on the African continent. The two-year alliance includes a collaboration agreement between the two destination marketing organizations, the sharing of best practices in tourism marketing and the exchange of marketing assets to boost reciprocal travel.
"New York City and Cape Town share a lot in common as capital cities of culture, cuisine and design, and we look forward to cultivating this productive tourism relationship in the year ahead," said NYC & Company president and CEO Fred Dixon.
Also, South African Tourism has started working closer with the U.S. this month, as the tourism organization signed a partnership with CitiBike.
The partnership, in conjunction with South Africa's national airline South African Airways (SAA), will include 30 South Africa-branded CitiBike docking stations throughout New York that showcase the variety of safari, adventure and cultural experiences visitors can have in South Africa.
Tourist arrivals to South Africa from the U.S. were at an all-time high in 2016, with more than 345,000 Americans visiting the country. In the first half of 2017 (January to June) 179,002 Americans visited the country, marking an increase of 9.6% from the same period last year.