A new virtual Africa trade show has been launched to connect global buyers with tourism products on the continent.
OurAfrica.Travel 2020 aims to connect African suppliers, such as hotels, lodges, activity operators and inbound operators, with global travel advisors via prescheduled one-on-one, face-to-face meetings online.
The show has already signed up 150 exhibitors from countries across Africa, including some well-known names like New Frontiers, Escape & Explore, Wilderness Safaris, Triumph Travel, Singita, Red Carnation Hotels, Jamala Madikwe, Mosaic Lagoon Lodge, Onguma, Chiwani Safari Camps, Time+Tide and Rovos Rail.
Travel advisor participation in OurAfrica.Travel 2020 is free. Once an agent signs up to participate, they are admitted to the virtual platform and can begin networking with exhibitors. Advisors can begin setting up their 15-minute meetings on the site on Aug. 1.
The virtual travel show takes place across three different geographic regions and within three different times zones. In the U.S. and Canada (as well as South America), meetings will take place from Aug. 17 to 21 from 10 a.m. until 7 p.m. Eastern time.
There are also Global Saturdays planned on Aug. 15, 22 and 29, from 3 a.m. until noon Eastern. The Saturday sessions are set aside for appointments that could not be accommodated during the regional sessions.
Based on interaction within the system, buyers gain points that then allows them to win Golden Ticket experiences in Africa.
Attendance on the platform is monitored by organizers to ensure that confirmed meetings are honored by both exhibitors and buyers.