We Are Africa, the travel trade exhibition that gathers high-end African travel brands and buyers in Cape Town each year, will for the first time organize a satellite event in the U.S. The five-day event, to take place at Robert Redford's Sundance Mountain Resort in Utah from Oct. 21 to 25, will combine immersive thought leadership with business meetings and bonding experiences for 120 members.

The U.S. is the top international source market for many of the We Are Africa members, offering substantial financial return potential; however, challenges such as high in-country marketing costs and geographic scale make it challenging for suppliers to cover and reach the right buyers with traditional sales calls and marketing channels.

For more information, visit: http://www.weareafricatravel.com/sundance/.

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