1 Hotel South Beach rebrands top suites as Retreat Collection

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The living room area of the Presidential Suite, also known as the Beach House.
The living room area of the Presidential Suite, also known as the Beach House.

The 425-room 1 Hotel South Beach has rebranded its 22 premium suites as the Retreat Collection. The suites will feature a heightened level of personalized service from airport arrival to departure, thanks to the creation of a new Personal Guru feature.

The Personal Guru, which is only available to guests of Retreat Collection suites, is a hybrid of travel planner, butler and concierge who coordinates all aspects of a guest's visit, including coordination of all on-property and destination activities and private check-in process. Guests are surveyed prior to arrival so that their Guru can stock the room with preferred beverages, groceries, international newspapers and reading material, etc. Unpacking and pressing services are offered, as well.

Included in the Retreat Collection rate are an array of benefits, including airport transfers (coordinated by the Personal Guru), use of a cabana at one of four pools on premises for one day during the stay, breakfast for two daily at Beachcraft by Tom Collicchio and priority seating to all three of 1 Hotel's restaurants.

"We are delighted to be able to offer an alternative, more personalized style of accommodations at 1 Hotel South Beach," said Milton Sgarbi, 1 Hotel South Beach managing director. "Guests are increasingly requesting more on-demand services that are a step above more traditional hotel offerings, and we're responding to them with the ultimate travel experience with the Retreat Collection."

An oceanview bedroom in one of the Retreat Collection suites.
An oceanview bedroom in one of the Retreat Collection suites.

The Retreat Collection includes two-, three- or five-bedroom suites ranging from 950 to 3,500 square feet, each with a balcony with views of either the Atlantic Ocean or the Miami skyline. Staying true to 1 Hotels' ethos, the suites are inspired by nature and designed by Brazilian architect and designer, Deborah Aguiar.

Rates start at $3,000 per night for a two-bedroom, home-style suite; $15,000 for the sprawling Meyer Davis-designed Presidential Suite, also known as the Beach House, with views of the beach and amenities well-suited to entertaining, including a media room, pool table and large dining area; and $20,000 for the five-bedroom Penthouse.

The 1 Hotel South Beach is a Leadership in Energy & Environmental Design (LEED) Silver-Certified property and features the recently opened Spartan Gym (the first of its kind) and a Bamford Haybarn Spa (the first in the U.S.).

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