Visit Orlando has teamed with the Entertainment Benefits Group of Aventura, Fla., to operate its e-commerce platform, which acts as a one-stop vendor of tickets to theme parks and attractions in the area.
The new website, which replaces Visit Florida's current e-commerce platform, will carry Visit Florida's name, with a subscript that says "Powered by BestofOrlando.com."
The site will cover the range of attractions from Walt Disney World and Universal Orlando to Gatorland and Andretti Indoor Carting and Games.
Entertainment Benefits Group, which owns the BestofOrlando.com website, sells 10 million admissions annually and has a database of 60 million users, according to its website.