Despite a 13.3% drop in Canadian visitors, Orlando welcomed a record 76.7 million visitors in 2025, marking a 1.8% year over year increase.
Visit Orlando announced the milestone earlier this week as part of its annual National Travel & Tourism Week event, crediting much of the growth to strong domestic demand.
Orlando's domestic visitation rose 2.2%, hitting an all-time high of 70.3 million visitors last year. Overnight domestic visitors totaled 49.2 million, up 1.8% from 2024.
The destination's visitor mix skewed heavily toward leisure, with domestic leisure travelers accounting for 81% of visitors, domestic business travelers at 10% and international visitors at 8%.
On the group travel front, the meetings segment posted a 3.1% gain, reaching 5.8 million visitors.
A dip in international travelers
Weighed down by the decline from Canada, Orlando's overall international visitation slipped 2.4% to 6.3 million.
Still, Canada led all international source markets last year with 1.1 million visitors. The U.K. came in second with 933,500 visitors, followed by Brazil at 736,300, Mexico at 458,500 and Colombia at 360,000.
Mexico, Colombia and Japan each hit record highs in 2025, partially offsetting the Canadian shortfall. Visit Orlando also touted the debut of Orlando Airport's first nonstop charter flights to Tokyo earlier this year, marking Florida's first direct service to the Asia Pacific region.