Visit Orlando resumed advertising outside of Florida in February with a campaign called "The Wonder Remains."
Targeting U.S. residents in the Southeast for spring and summer travel to Orlando, the $2.2 million campaign pairs images of theme parks, resorts and outdoor experiences with a health safety message. It marks the first use of TV ad time by Visit Orlando since March 2020.
Visit Orlando said 41% of the jobs in the area have ties to tourism. "It's critical that we connect with audiences that are currently making travel plans to ensure our share of the market," Visit Orlando president and CEO Casandra Matej said.