AmaWaterways has promoted Michal Maguire to vice president of marketing.
Maguire, who has been with AmaWaterways since 2019, will lead the river cruise line's strategic and tactical marketing, continue to foster strong relationships with travel partners and develop a customized approach to guest communications and lead generation.
AmaWaterways has promoted Michal Maguire to vice president of marketing. Photo Credit: AmaWaterways
Prior to her promotion, Maguire led the company's integrated marketing team, where she oversaw the personalization and optimization of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.
"Michal has done a tremendous job over the past four years in her role as senior director, integrated marketing where her creativity, vision and expertise in multichannel marketing has helped position AmaWaterways as the leader in luxury river cruising," said Rudi Schreiner, co-founder and president of AmaWaterways. "Our sales for 2023 and 2024 are booming, and we are confident that under Michal's leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences."
Maguire succeeds Janet Bava, former vice president of marketing, who left AmaWaterways for Windstar Cruises earlier this month.