Millennial river cruise line U by Uniworld will be featured
in the Feb. 5 episode of ABC's "The Bachelor."
The B, one of the line's two ships, will serve as the home
for the female contestants while they are in France. This marks the first time
a cruise has ever been featured on the show, which is in its 22nd season. This
season's bachelor is Arie Luyendyk Jr., a former Formula 1 racer turned real
Introduced by Uniworld Boutique River Cruise Collection last
year, U by Uniworld targets travelers ages 21 to 45. The company kicked off its
marketing efforts with a preview cruise that hosted social media influencers
this past fall.
The brand's first revenue cruises on its two vessels -- the
120-passenger A and B -- will begin sailing this spring with nine itineraries
on the Seine, Rhine, Main and Danube rivers.