Millennial river cruise line U by Uniworld will be featured in the Feb. 5 episode of ABC's "The Bachelor." 

The B, one of the line's two ships, will serve as the home for the female contestants while they are in France. This marks the first time a cruise has ever been featured on the show, which is in its 22nd season. This season's bachelor is Arie Luyendyk Jr., a former Formula 1 racer turned real estate broker.

Introduced by Uniworld Boutique River Cruise Collection last year, U by Uniworld targets travelers ages 21 to 45. The company kicked off its marketing efforts with a preview cruise that hosted social media influencers  this past fall.

The brand's first revenue cruises on its two vessels -- the 120-passenger A and B -- will begin sailing this spring with nine itineraries on the Seine, Rhine, Main and Danube rivers.

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