Riviera River Cruises is offering an incentive for group bookings made for cruises departing during the 2022 holiday season and throughout 2023.

The line said for group bookings made this month, a tour conductor bed will be provided after seven passengers are booked, instead of the usual 10-guest minimum. The incentive can be combined with other discounts, such as Riviera's published savings of up to $2,500 per cabin.

River cruise lines give tips on selling groups

During a CruiseWorld panel on river cruising, participants exchanged ideas and talked up the best ways to sell groups.

Marilyn Conroy, Riviera's executive vice president for sales and marketing, North America, added that other group perks include cocktail parties and in-cabin amenities.

The groups must be booked before Dec. 31.

"Our European river cruises for 2022 and 2023 are now on sale, and groups are always welcome aboard our ships," Conroy said. 


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