JetBlue's TrueBlue continues to be customers' favorite airline loyalty program, according to J.D. Power. 

Southwest Rapid Rewards jumped to second this year, besting Alaska Mileage Plan. The three other award programs in the survey held their places from last year. Delta SkyMiles finished fourth, American AAdvantage was fifth, and United MileagePlus brought up the rear.

The 2018 Airline Loyalty Program Satisfaction Study, which was based on a May-June survey of 3,025 loyalty program members, measured satisfaction with airline loyalty programs on a 1,000-point scale. J.D. Power considered four factors -- earning and redeeming rewards, program benefits, account management, and member communication.

TrueBlue recorded a satisfaction ranking of 812, besting 798 for Rapid Rewards, 791 for Mileage Plan, 786 for SkyMiles, 749 for AAdvantage and 747 for MileagePlus. 

J.D. Power identified key factors and trends related to loyalty program satisfaction in the survey. For example, satisfaction for both general loyalty program members and those with elite status has improved over the years, but it is improving faster among those with general membership status. 

The survey revealed that 74% of airline loyalty program members prefer to save points for larger rewards while 13% like to use them right away. 

 

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