Southwest has reduced the value of Rapid Rewards loyalty points. The change took effect Wednesday.
In a statement, the carrier didn't quantify how much the value of each point has been reduced.
But in a Wednesday article, the Points Guy reported that all Rapid Rewards redemptions will require 6% more points.
Related: Southwest loyalty points no longer expire
The story displays flight query responses from the Southwest website to identical flight searches, one from Tuesday night and the other from Wednesday morning. The responses show the increase in redemption costs across all three Southwest ticketing categories: Wanna Get Away, Anytime and Business Select Rewards. The price of those fares in dollars, meanwhile, remained the same, the Points Guy said.
In its statement, Southwest stressed the benefits of the Rapid Rewards program, including no blackout dates, points never expiring and every seat being available for reward booking.
Increasing the number of rewards points needed for travel, the carrier said, will allow it "to maintain that unique combination of value."