In early January, when Icelandair announced that this summer
it would become the first airline to fly nonstop from Kansas City to Europe, it
marked the end of nine years of negotiations between the Missouri city and the
legacy Icelandic carrier.
But Kansas City Airport officials aren't resting on their
"We don't see this as our only opportunity for a
European link," said deputy director of operations Justin Meyer. "We
think the viability is there for the market to support Icelandair and perhaps
Indeed, Meyer has reason for optimism.
Boosted by the rise of transatlantic low-cost carriers and
spurred on by more fuel-efficient aircraft and the ever-expanding market for
international air travel, European carriers have ventured increasingly into
midsize U.S. cities in recent years.
In May, Kansas City will be among five U.S. cities, all of
them midsize, that will be adding Europe to their route offerings. That month,
the Delta-Air France/KLM joint venture will begin five-times-a-week service
between Paris and Indianapolis, while Nashville will see the introduction of
London service on British Airways (BA).
Meanwhile, Icelandair and its discount competitor Wow Air
will each begin flying between Reykjavik and Cleveland, and Wow will become the
lone European carrier servicing St. Louis.
Those five heartland cities are among 11 U.S. markets that
since 2013 have either introduced Europe service or have brought back such
service after a significant hiatus, said U.K.-based aviation industry analyst
Ralph Anker, who writes the biweekly newsletter the Anker Report.
Of the other cities -- Austin, Texas; Hartford, Conn.; New
Orleans; Providence, R.I.; San Jose, Calif.; and Newburgh, N.Y. -- only San
Jose in the Bay Area and Newburgh, a town of 30,000 that draws from the New
York metropolitan area 60 miles away, are not classic midsize markets.
Anker, for one, thinks the trend may have hit its zenith.
"I'm not sure there are that many more [cities] that
might be viable, but if you just look at passenger throughput at U.S. airports,
then you might consider Columbus, [Ohio]; Jacksonville, [Fla.]; and Milwaukee."
But aviation analyst Mike Boyd of Boyd Group International
in Denver predicted the trend will only grow stronger.
"The big eye-opener is that Sacramento came out and
said they are going to try to get Europe service," Boyd said. "Five
years ago, that would have been cause for a drug test. Now it's a valid
Legacy European carriers such as BA and Air France, Boyd
said, need to expand their North American networks in order to increase their
feeds through connecting hubs London Heathrow and Paris Charles de Gaulle.
Midsize U.S. cities with strong financial or industrial
sectors, as well as cities like Kansas City and New Orleans, which serve large,
multistate, drive-in catchment areas, are especially desirable. Boyd predicted
that Columbus, Memphis, San Antonio and Sacramento, Calif., will be among the
next markets to get their first nonstops to Europe. And even smaller markets,
like Grand Rapids, Mich., and Sarasota, Fla., could see seasonal nonstops to
Meanwhile, Boyd said he expects that Cincinnati will get a
BA flight to London in the next two years. The city is the home of Procter
& Gamble, its airport already offers service to Paris and it will soon have
Iceland service. Kansas City, he said, is likely to get additional Europe
One driver of the new routes has been the latest generation
of fuel-efficient aircraft, which enable carriers to operate flights profitably
with fewer seats, thereby making more routes viable. BA, for example, will fly
a Boeing 787-8 Dreamliner with a three-class configuration of just 214 seats to
Nashville. By comparison, the carrier's Boeing 777 widebody variants seat
closer to 300 passengers.
Meanwhile, Norwegian last year deployed the new Boeing
narrowbody, the 737 Max, to offer the first Europe service to Providence and
Newburgh and the second Europe route to Hartford.
The maturing aviation market is also helping to make more
transatlantic routes viable. IATA projects worldwide air traffic to grow by 6%
this year, to 4.3 billion passengers, following growth of 7.5% last year.