In a sign of the times, U.S. airlines are branding their
Covid-19 health safety protocols.
United on Wednesday unveiled United CleanPlus, which
includes partnerships with Clorox and the Cleveland Clinic.
“By establishing collaborations with world-renowned leaders
in surface disinfection and health like Clorox and Cleveland Clinic, United
customers can travel with more confidence knowing that the airline’s protocols
have been informed by trusted experts,” the airline said.
JetBlue, too, has given a name to the various health safety
measures it is taking, including Wednesday’s announcement that middle seats
would be empty on flights through at least July 6.
The Safety from the Ground Up program, as JetBlue is calling
it, includes four focus areas: healthy crew members, clean air and surfaces, more
spacing and fewer touchpoints, and travel flexibility.
Alaska Airlines started the trend early this month when it
gave its Covid-19 safety measures the name Next-Level Care.
By bringing in high-profile partners, United’s CleanPlus
could be the most comprehensive branding program thus far in the airline
United said it consulted with Cleveland Clinic on guidance
with its policy of mandatory masks and social-distancing procedures. The
carrier also said it sought advice from Cleveland Clinic when testing touchless
kiosks for baggage check in Chicago O’Hare, Dallas/Fort Worth, Boston and
Orlando. The kiosks print luggage tags by reading mobile boarding passes or
boarding passes that customers have printed at home.
United also touted its relationship with Clorox. The carrier
will use Clorox products at hub airports starting with Denver and Chicago O’Hare.
“Clorox is working closely with United to enhance the
airline’s cleaning program, redefine disinfection procedures and equip
customers with amenities at select locations that help support a healthier and
safer environment throughout their travel journey,” United said.