Accor and SBE launch luxury hotel collection

The Shore Club South Beach is a member of the House of Originals collection.
The Shore Club South Beach is a member of the House of Originals collection.

Accor and SBE have collaborated to launch the House of Originals, a collection for independent luxury hotels.

The House of Originals will showcase high-end hotels that are "individually special to the city in which each resides."

Inaugural properties in the portfolio are the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul and the Shore Club in Miami Beach. All four hotels were previously part of SBE's Morgans Hotel Group.

Ahead of the brand's official launch, SBE CEO Sam Nazarian told Travel Weekly last November that he expected the collection to grow quickly.

"It is an association brand that allows individuals to keep their own autonomy and own brand and in some cases their own management, but they can tie into the world of SBE and get the benefits we can offer, whether that's branded F&B, signature restaurants, a signature bar or help positioning themselves in a global marketplace and within the lifestyle platform that they want to be a part of," Nazarian had said.

The joint brand launch follows Accor's acquisition of a 50% stake in SBE last year.


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