Accor and SBE have collaborated to launch the House of
Originals, a collection for independent luxury hotels.
The House of Originals will showcase high-end
hotels that are "individually special to the city in which each resides."
Inaugural properties in the portfolio are the Sanderson and
St. Martins Lane in London, 10 Karakoy in Istanbul and the Shore Club in Miami
Beach. All four hotels were previously part of SBE's Morgans Hotel Group.
Ahead of the brand's official launch, SBE CEO Sam Nazarian
told Travel Weekly last November that he expected the collection to grow
"It is an association brand that allows individuals to
keep their own autonomy and own brand and in some cases their own management,
but they can tie into the world of SBE and get the benefits we can offer,
whether that's branded F&B, signature restaurants, a signature bar or help
positioning themselves in a global marketplace and within the lifestyle
platform that they want to be a part of," Nazarian had said.
The joint brand launch follows Accor's acquisition of a 50%
stake in SBE last year.