Greg Greeley
Greg Greeley

Airbnb has hired longtime executive Greg Greeley to be the first president of its core Homes division.

Greeley, who joined Amazon in 1999 after stints with Sun Microsystems and United Airlines, helped launch Amazon Prime in 2005. He became vice president of the division in 2013.

Greeley is the first major Airbnb hire since it announced new property categories, properties with higher vetting standards, a luxury vacation division and a loyalty program in late February.

Airbnb said last year that it would split the company into four divisions: Home, Trips, Lux and China. The company doesn't disclose what percentage of its annual revenue is through home bookings.

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