Best Western has opened the world's first hotel under its Vib "urban-lifestyle" brand in Antalya, which is located along the southern coast of Turkey.
The 30-room Vib Antalya, which is geared toward younger travelers, features artwork and murals from local artists as well as a customized media wall with information on local events and attractions.
Guest rooms feature Smart TVs and LED lighting, while bathrooms have rainfall showerheads.
Best Western first announced Vib (pronounced "vibe") in 2014 and at the time pitched it to potential developers as a concept geared towards urban sites because of the relatively small footprint requirements.