The Diplomat Beach Resort in Hollywood, Fla., will undergo a rebranding, joining the Signia by Hilton portfolio by 2026.
The 1,000-room convention hotel currently operates as a member of Hilton's Curio Collection. It will be renamed the Signia by Hilton Diplomat Beach Resort.
As part of the transition, the Diplomat will receive a fresh wave of updates, including a reimagined lobby, updated interiors and furnishings, upgraded pool features and a new oceanfront event terrace.
Additionally, the property will introduce the Club Signia concept, which will offer guests access to priority service and other perks as well as access to a Club Signia lounge on the 33rd floor, which will feature 6,600 square feet of indoor and outdoor terrace space and panoramic ocean views.
The Diplomat's culinary programming is also getting an overhaul. The property plans to make "significant investments" across all six of its dining venues, including a revamp of the Playa oceanfront bar and grill.
Signia currently has hotels in Orlando, Atlanta and San Jose, Calif. The Atlanta hotel is Signia's first newbuild and opened this past January.
Hilton debuted the Signia brand in 2019, billing it as an upper-upscale concept focused on meetings and events.