Disney 'threw out the rule book' with Rise of the Resistance

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Drones styled as X-wing fighters at the Rise of the Resistance dedication.
Drones styled as X-wing fighters at the Rise of the Resistance dedication.

ORLANDO -- Star Wars: Rise of the Resistance was officially dedicated at Disney's Hollywood Studios here on Wednesday. 

Disney Parks chairman Bob Chapek led the ceremony in Star Wars: Galaxy's Edge. 

The evening dedication -- attended by Disney executives, media and travel advisors -- enabled attendees to explore the Star Wars-themed land, its attractions and some special entertainment, including large drones styled as X-wing fighters that made periodic appearances.

"Tonight we're welcoming the world to experience the Star Wars universe like never before with the opening of the most ambitious, the most immersive, the most advanced, high-energy attraction we've ever created," Chapek said. 

"Rise of the Resistance is unlike anything you've ever experienced before. In fact, we threw out the rule book when designing this attraction, just like George Lucas did when creating the story that brings us all here today."

At more than 15 minutes, the attraction is one of the longest Disney has created, Chapek said. It is powered by some of the most advanced technology Disney has ever used in its theme parks.

"Simply put, Star Wars: Rise of the Resistance sets a new standard for what a theme park experience can be, just like Galaxy's Edge itself," Chapek said.

Disney Parks chairman Bob Chapek called Rise of the Resistance "the most ambitious, the most immersive, the most advanced, high-energy attraction we've ever created."
Disney Parks chairman Bob Chapek called Rise of the Resistance "the most ambitious, the most immersive, the most advanced, high-energy attraction we've ever created."

Shortly after the dedication, Disney Destinations senior vice president of sales, services and events Claire Bilby said Disney's travel agent partners' sales have been "doing great. Package sales are doing phenomenally."

2019 was a solid year, and numbers indicate 2020 will follow suit, she said.

The opening of Rise of the Resistance, the second attraction in Galaxy's edge, "really rounds out the package" the land offers guests.

"When I look at our advanced bookings, it's looking pretty sweet," Bilby said. "We're in a very good place."

Her No. 1 takeaway for travel advisors is that guests don't have to be fans of the Star Wars franchise to enjoy Galaxy's Edge.

"Even if you’re not a massive Star Wars fan, you can thoroughly enjoy it," she said.

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