Hyatt will plant the first Vivid flag in Cancun.
On track to open early next year, the Hyatt Vivid Grand Island all-inclusive will sit next to the Dreams Grand Island all-inclusive, which is also expected to open in 2024. Both properties are newbuilds.
According to Hyatt, the Hyatt Vivid concept is centered on combining "culture and a free-spirited atmosphere with the conveniences of an all-inclusive."
"We see potential with Hyatt Vivid for a type of customer that is very focused on experiential stays," Javier Coll, president of global business development and innovation for Hyatt's Inclusive Collection, told Travel Weekly during the 2023 NYU International Hospitality Industry Investment Conference in New York earlier this week.
Rather than feature a selection of standardized restaurant concepts that are scaled across the brand, each Hyatt Vivid resort will specialize in unique, one-off culinary venues, with "show cooking" also a focus for the brand, said Coll.
He added that Hyatt Vivid will generally play at a price point just below the Inclusive Collection's family-friendly Dreams Resorts & Spas brand.
The adults-only Hyatt Vivid Grand Island will comprise 400 guestrooms, with guests granted access to the facilities at the neighboring 616-room Dreams Grand Island.
Combined, the two properties will have 19 dining venues, including Japanese, Mexican, French and Mediterranean concepts, as well as shared amenities like a 26,000-square-foot spa, a fitness center, multiple pools and a beach club.
Hyatt Vivid joins Secrets, Impression by Secrets, Breathless and Hyatt Zilara among the adults-only brands in the Inclusive Collection.