InterContinental Hotels Group (IHG) has become the latest
hotel company to offer discounted room rates for loyalty members who book
IHG’s “Your Rate by IHG Rewards Club” program went into
effect this month for loyalty members in the Americas and Europe, and will be
rolled out to the rest of the world later in the year.
The rates will be available for travel agents booking
direct on behalf of loyalty members in the “coming weeks.” IHG didn’t say if GDS
bookings would be eligible.
Last month, Hyatt Hotels Corp. said it would start
offering discounted rates to direct bookers. Marriott International and Hilton
Worldwide also have enacted similar programs.